The fashion website
Polyvore takes a different approach to making collages of style sets. About 6.6 million people from all over the world are visiting Polyvore each month to explore the virtual closets containing everything from cosmetics to shoes. Fashion writer
Alexandria Jacobs said it best: "Polyvore is like playing paper dolls with pictures of real clothes." The user can chose from the items from the large collection on the website or they can download the Clipper tool to select images found on the web to save onto Polyvore. You can drag and drop the items, resize, rotate and even add decorative text to make a collage of items that is unique to your style and taste. The sets can be uploaded to various social networking sites such as Facebook and Twitter, shared via email, and most commonly, posted onto fashion, lifestyle and personal blogs.
A set I put together on Polyvore.
An article on
fashionmarketing.me describes Polyvore as "an online marketer's dream when it comes to building blogger and brand relationships." The professional looking spreads use real brands and retailers and gives people information about the latest trends faster than other outlets such as magazines. Personal Polyvore accounts can be used as a stylist's portfolio, and often times it is and important tool used by professional style consultants to put together looks for clients. However, it's simplicity makes it easy for anyone to use. My roommate uses it to put together looks that she shares in a blog for her fashion marketing class.
It's simple. It's fun. It's addicting. I only wish that my closet contained my last Polyvore set.
You're so right about the versatility of Polyvore. It's a website that appears to be built upon the idea of connectivity on different levels. As a fashion consumer, I could see myself spending hours upon hours creating my favorite "sets," however, the advertiser in me can also be communicating with potential clients in efforts to market their products on this website faster and more successfully than in the stores. Personally, I enjoy that there is an interactive drag and drop feature to create the looks---what an fantastic innovation!
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